anflow records was founded in autumn 2020 by Florian Döling. After several CDs, which he managed as a producer and partly also as a recording engineer, it had been a strong wish of him to found his own label next to his work as a musician & composer in order to be artistically independent in his records releases. Respect for artistic independence is the focus of his collaboration with the musicians and bands who release records at anflow.

In Florian Döling's opinion, creating one's own records is an important step in the artistic development of every musician & band. From his point of view it is extremely important to keep this kind of artistic work alive and to bring it to the next generation. New ways of marketing music are added usefully and the listening and creation of a complete work of art is required and encouraged.

Stylistically at home in jazz and classical music, label founder Florian Döling has always been open to other styles. Therefore the first production on the new label is consciously neither jazz nor classical music, but rather the popular genre.

The Freiburg-based label focuses on productions by mainly regional artists and band who plan to release CDs in a smaller edition, primarily for concert sales and direct distribution via the label's homepage. Networking with the digital world without abandoning the album concept is also part of the young label's aspirations. Our CDs are offered in limited editions, without repressing. Both the standard album and the EP album will be offered as high-quality digipacks with an extensive booklet. From August 2024, all booklets and selected CDs will be offered exclusively digitally, available under Online-Media on our homepage. For environmental reasons, our pressed CDs are not sealed.

One aspect should be fulfilled: the musicians are ideally 'in flow' - a condition which every artist experiences as very fulfilling and satisfying, to dive into the music completely self-forgetting and to give themselves over to a creative frenzy.

By adding the "w", "flow" can be found in the label name, which otherwise results from the first name shortcut/initial of the label founder and his wife, the two interpreters of the premiere CD.

The Young Stage section has been running since the fall of 2023. Here, young upcoming artists are given the opportunity to publish their first live recordings and videos. The focus is also on the idea of networking both between the young artists and with already established artists.

The foundation of an associated music publishing company is on the agenda for the next years.